Malaysia’s tourism sector is on a remarkable upswing. As of May 2026, the country has already welcomed 17.5 million international visitors under the Visit Malaysia 2026 (VM2026) campaign, setting a strong pace toward the ambitious target of 47 million arrivals this year. Deputy Tourism Minister Chiew Choon Man emphasized that this surge is the result of intensified global promotions, strategic airline collaborations, and partnerships with travel agents, influencers, and media outlets.